ABOUT THE PROJECT

The project produces real opportunities for work in a department of great interest and perspectives, thanks to the territorial promotion that the European Commission has done and is doing through the years by choosing the European Capital Cities of Culture.

It is sure that most of the NEET young people (unemployed and without perspectives) and many professionals who are already working in this department will be interested in the seminars where they will be taught how to use the intellectual products to generate a working system that doesn't exist right now but has greater work perspectives: for this reason, the partners are sure that the demand for participation will be larger than the esteemed numbers of the project.

Implementation: What activities are we going to implement?

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The ITbyCultureArt Project's main goal is to generate a series of educational instruments (toolkit) helpful to realize three specific project results expendable on the European cultural tourism market, through a program that also includes activities of mobility and formation abroad for the partner operators.

The activity schedule will be managed in a Pan-European strategic partnership, formed by organizations with expertise in the branches of valorization and promotion of the cultural patrimony and will be followed by a complex process that will last in all 24 months.

ITbyCultureArt project intends to enter the transnational strategy of cultural tourism promoted by the European Commission, which aspires to realize a series of activities that promote competences and international touristic output. This refers to specific themes with remarkable growth potential and capable of responding to social concerns of territorial cohesion and protection/valorization of cultural and natural patrimony. Specifically, ITbyCultureArt's goal is to transfer to operators, educators, and mediators new knowledge and skills about cultural mediation and theatrical and digital storytelling to co-create new products of cultural tourism expendable in the market. ITbyCultureArt wishes to follow the realization of these products through international experiences, promoted by a strategic partnership with an organization with expertise in the branches of theater, design and digital programming, storytelling methods applied to the cultural heritage from Germany, Slovenia, Netherlands, Turkey, and Serbia

The partnership wants to develop and share the good practices gained by single organizations to create a way of collective work. The project includes:

- Educational training activities

- Various projects meeting, preparatory for the realization of three intellectual outputs that will be presented inside multiplier events that each partner will realize in his own country, approaching an audience of citizens and European/extra - European tourists.

1- Theatrical Performances

A series of theatrically guided tours with “guiding actors” wearing historical dresses, will talk about the principal historical and artistic points of interest of the European cities involved.

2- Digital Platform

A Digital Platform with research material on the contents produced inside the project (to enhance the experience before and even after the events).

3- Experiential Augmented Reality app

An  app for mobile devices, connected to an analogic map/game to:

- Experience real-time created contents

- Guide the audience through the discovery of the imagined path with video

- Animations

Results: What project results and other outcomes do you expect your project to have?

The projects consider the organization of a formative training (JSTE) for a maximum of 15 people (3 per each organization), coming from the project staff, which will last in all 6 days (travels included).

Each partner will be able to offer an operative contribution to;

– The different methods of non- formal and informal education

– The ways of communicating properly with the different kind of audience and their specifical needs

– The use of theatrical techniques, audio-visual, digital storytelling

– The development of app programming for mobile supports for touristic purposes.

JSTE intends to develop an educational toolkit in a participative environment that will be preparatory to the intellectual output realization phase;

- at the end of the project, it will be given to those joining the local training seminars (to form the "Acting Guides”).

The main goal is to realize paths of cultural tourism characterized by “Theatrical Performances”, a program of theatrical tours with “Actors” whom, with traditional attire, will impersonate, in a didactical play, mythical characters, guiding citizens and tourists through the discovery of details, histories, and places belonging to the cultural heritage of the European cities involved.

The project intends to realize a Digital Platform which is accessory to the other intellectual outputs, created to ease the diffusion of the reached results and the fruition of the experience to enhance the contents generated by the project, before and after the participation to the events of local spreading.

The platform will host all the information concerning the formative toolkit, the good practices, and the update on the development process and project's production. This Digital Platform instrument will remain active even after the end of the project, pledging the sustainability of the results.

The project intends to create an app for mobile devices using augmented reality and linked to a paper guide, imagined as both accessory and independent instrument. The goal of this being the use of the generated contents even in real-time, through an interactive game that will lead the visitor to the chosen points of interest, and a series of skill tests allowing the audience to live an interactive experience, becoming absorbed in the developed historical/touristic paths.

Following the realization of the events, it is scheduled the organization of

-Multiplier events to spread every intellectual output

-Final training seminars open to all those interested in the development of a workplace in cultural tourism. Those seminars, in fact, intend to transfer the complete educational toolkit developed during the entire project, to obtain the main result of answering to the professional and working needs of the participants, through a program of enhancing the skills/abilities and a walkthrough to the managing of the generated intellectual output. This way a condition for their immission on the cultural tourism market is to be created.